helen seniorpatrick robertspeers de trenseandrea sanders reeceadrian sleemanalice clarkeleonie bonarfenton roberts

Patrick Roberts / Head of insights

Hindsight is a wonderful thing. Insight is even better, because it’s more about the future, and that’s
my role. I look at brand relationships, how brands relate to their fans and followers and how we
can use creativity to cement these relationships and win them over.

When I’m not doing my day job I lecture at Central St Martins – now that’s a real education.